Is ezoic better than adsense in India?
What is ezoic?
Is ezoic better than adsense in India: Ezoic is an artificial intelligence or machine learning system. It is a programme which helps advertisers and publishers by serving the most relevant ads to the website visitors. Ezoic has many ad partners. Ad partners advertise their ads through this system. A website or blog owner must have an eligible ezoic to become a publisher.
We often hear that using Ezoic will double the earning of your website or blog “So make sure to use it instead of adsense”. But I will give you information about this post whether it is correct or not.
| List of contents |
|---|
| (1). Is ezoic a better option for Indian publishers? |
| (2). USD vs developing countries |
| (3). USD vs developed Countries |
| (4). CPC, RPM and relevant ads |
| (5). Earning from Adsense |
| (6). Earning from Ezoic |
| (7). Conclusion |
| (8). Suggestions |
Also read: How to know if someone has blocked your Whatsapp?
(1). Is ezoic a better option for Indian publishers?
1.1: List of developed countries:
| S.N. | Country | Continent |
|---|---|---|
| 1. | United States of America | North America |
| 2. | Canada | North America |
| 3. | United Kingdom | Europe |
| 4. | Germany | Europe |
| 5. | Japan | Asia |
| 6. | France | Europe |
| 7. | Brazil | South America |
| 8. | Australia | Oceania |
| 9. | Brazil | South America |
| 10. | New Zealand | Oceania |
| 11. | Chile | South America |
| 12. | Switzerland | Europe |
| 13. | Itlay | Europe |
| 14. | Denmark | Europe |
| 15. | South Korea | Asia |
| 16. | Belgium | Europe |
| 17. | Finland | Europe |
| 18. | Netherlands | Europe |
| 19. | Ireland | Europe |
| 20. | China | Asia |
| 21. | Mexico | North America |
| 22. | Israel | Asia |
| 23. | Greece | Europe |
| 24. | United Arab Emirates | Asia |
| 25. | Oman | Asia |
The economic condition of developed countries is very strong, their GDP is also high, and their currency value in international markets is much higher than that of developing countries.
1.2: List of developing countries:
| S.N. | Country | Continent |
|---|---|---|
| 1. | Pakistan | Asia |
| 2. | Sri Lanka | Asia |
| 3. | Bangladesh | Asia |
| 4. | Nepal | Asia |
| 5. | India | Asia |
| 6. | Burma | Asia |
| 7. | Afghanistan | Asia |
| 8. | Indonesia | Ocenea |
| 9. | Iraq | Asia |
| 10. | Bhutan | Asia |
| 11. | Ghana | Africa |
| 12. | Congo | Africa |
| 13. | Ethiopia | Africa |
| 14. | Zambia | Africa |
| 15. | Central African Republic | Africa |
| 16. | Comoros | Africa |
| 17. | Cameroon | Africa |
| 18. | Agola | Africa |
| 19. | Equatorial Guinea | Africa |
| 20. | Namibia | Africa |
| 21. | Vanuatu | Oceania |
| 22. | Tonga | Oceania |
| 23. | Fiji | Oceania |
| 24. | Nauru | Oceania |
| 25. | Kiribati | Oceania |
(2). USD vs developing countries
If we compare the US dollar with the currency of other countries as of December 2021, we will find the following differences:
1 USD
| S.N. | Currency | Equal to |
|---|---|---|
| 1. | Indian Rupee | 76.31 |
| 2. | Bangladeshi Takka | 85.84 |
| 3. | Indonesian Rupiah | 14,384.75 |
| 4. | Pakistani Rupee | 178.15 |
| 5. | Sri Lankan Rupee | 202.01 |
(3). USD vs developed countries
1 USD
| S.N. | Currency | Equal to |
|---|---|---|
| 1. | Canadian | 1.29 |
| 2. | Pound sterling | 0.76 |
| 3. | Swedish Krona | 9.17 |
| 4. | United Arab Emirates Dirham | 3.67 |
| 5. | Singapore Dollar | 1.37 |
We can see a very clear difference that the value of currency of developing countries is very weak compared to USD.
(4). CPC, RPM and relevant ads
Before knowing the cost of advertising in both the categories of countries, let us understand the following points:
- CPC.
- RPM.
- Relevant ads.
CPC
It means Cost Per Click. This rate keeps on decreasing or increasing as per the advertisement. Higher CPC would be available in a higher price ad, such as when a visitor clicks on the relevant ad, then Indian publishers get 0.10 to 0.15 dollars. When visitors click on another ad, they get from 0.02 to 0.04 dollars.
RPM and Ad impression
The amount of revenue generated by showing an advertisement 1000 times is called RPM, and the amount of advertisement displayed in any one page is called ad impression.
Relavant ads
If your blog is based on traveling then Google shows advertisement related to travel in your website, it is called relavant ad. At the same time, the advertisement of gambling is irrelevant in the blog related to travelling.
(5). Earning from Adsense
Advertisement in developed countries
Situation 01:
- Suppose a visitor comes from America.
- He clicks on an ad.
- In this situation 0.30 to 0.50 is available.
- Earning from 1000 visitors is 2 to 3 dollars.
Situation 02:
- Suppose a visitor comes from America.
- He clicks on an ad.
- In this situation 0.30 to 0.50 is available.
- Earning from 1000 visitors is 2 to 3 dollars.
Advertising in developing countries
Situation 01:
- Suppose a visitor comes from Pakistan.
- He clicks on an ad.
- In this situation 0.01 to 0.02 is found.
- Earning from 1000 visitors is 0.40 to 0.70 dollars.
Situation 02:
- Suppose a visitor comes from India.
- He clicks on an ad.
- In this situation 0.02 to 0.04 is found.
- Earning from 1000 visitors is 0.90 to 2.00 dollars.
(6). Earning from Ezoic
Also read: Is GoDaddy’s shared hosting plan good?
Advertisement in developed countries
Situation 01:
- Suppose a visitor comes from America.
- He clicks on an ad.
- In this situation 0.30 to 0.50 is available.
- Earning from 1000 visitors is 8 to 10 dollars.
Situation 02:
- Suppose a visitor comes from United Kingdom.
- He clicks on an ad.
- In this situation, 0.40 to 0.70 is found.
- Earning from 1000 visitors is 12 to 15 dollars.
Advertising in developing countries
Situation 01:
- Suppose a visitor comes from Pakistan.
- He clicks on an ad.
- In this situation 0.01 to 0.02 is found.
- Earning from 1000 visitors is 0.40 to 0.70 dollars.
Situation 02:
- Suppose a visitor comes from India.
- He clicks on an ad.
- In this situation 0.02 to 0.04 is found.
- Earning from 1000 visitors is 0.70 to 0.90 dollars.
(7). Conclusion
Developed country:
- Earning is more from Ezoic.
- Earning is less from Adsense.
Blogs or websites whose server locations are in developed countries get high CPC.
Developing countries:
- Earning is less from Ezoic.
- Earning is more from Adsense.
(8). Suggestions
If the server location of your blog or website is Europe or America, then you should use Ezoic technology only.
If the server location of your blog or website is Africa or Asia, then you should use adsense technology only. Do not trust the videos shown in YouTube, because the server location of their blog is Western countries.
For:
- Which is better, ezoic or adsense?
- Is ezoic better than adsense in India?
Know more: Ezoic support
Great information!